Marketing to Millennials

By Valentina Borbone

Runtime: 30:42

With the next generation of buyers starting to climb the property ladder, it’s crucial for property professionals to get to know these consumers. Owner of Banter Group, and an Industry Expert Advisor for the International Social Media Association (ISMA), Valentina Borbone unpacks who millennials are, what makes them unique and how to best capture their attention in an increasingly noisy marketplace.

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