Paid advertising is the difference between good and great when it comes to selling or leasing a property. A keynote presenter, facilitator, trainer and coach Daniel Spencer takes you through a deep dive into building case studies to show to vendors and landlords, and presents his best methods to communicate marketing options in order to gain buy-in.
Daniel focused on summarising negative and positive mindsets in advertising.
Turn a negative mindset to a positive mindset.
Thought – “There is no way that owner would pay for advertising?”
Feeling – Demotivated & anxious
Perception (belief) – “Not even worth asking”
Decision – ”I’m not going to ask for the paid marketing”
Action – Discredit the value of marketing & pleases client to win listing
Result – Fewer enquiries
Reconfirms thought – “Paid marketing doesn’t work in my market”
Thought – “Marketing your property effectively is a necessity. We don’t start without the correct marketing”
Feeling – Empowered and confident, sense of feeling in control
Perception (Belief) – “I’ll only take on the listing if you’re serious about selling/leasing it for a premium, and thus investing in some online paid marketing. We simply can’t list without it”
Decision – “Let me show you why paid marketing plays a vital role in securing the right tenant to negotiate with”
Action – Persuades the client to sign up and activates online paid marketing campaign
Result – Marketing applied, leads generated, desired lease price achieved & agents profile boosted
Reconfirms thought – “Paid online marketing is a necessity”
About Daniel Spencer
Daniel Spencer is an in-demand keynote presenter, trainer, facilitator and coach, who has been well recognised as an influential leader in business over the past 20 years. Not only has Daniel coached and trained a number of Australia’s most successful entrepreneurs, Daniel has also run and grown a number of business across Australasia. Daniel realises first-hand what it takes to be successful and has tremendous ability in connecting with others in a coaching and training capacity to bring out the best in an individual or business.
Daniel has worked with a number of non Vendor Paid Marketing (VPM) agencies across Australia that operate in traditional non VPM markets with resounding success in shifting them to an upfront model, not loose the listing and consequently grow their business.
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