Consumers are becoming increasingly knowledgeable about their property journey, however research shows that their confidence in this journey remains low and is starting to take longer from start to finish. In this session, REA Group Market Researcher Greg Braun unpacks the seller and buyer journey and discover the opportunities you have to make a meaningful difference to consumers.

The buyer journey is long, so many of the buyers who enquire on property are not yet ready to purchase. Influencing expert Julie Masters presents practical strategies for nurturing early, mid and late stage leads through their purchase journey, and shares her techniques to ensure you remain top of mind when it’s decision time.

Building your personal brand, both offline and online is key to your business. Tara Christianson shares which tools you can use to measure and increase your brand presence online.

Maintaining a positive outlook is even more important when market conditions are challenging, and 2020 has presented a number of challenges from property professionals. The author of three bestselling books, Chris Helder discusses the importance of maintaining humanistic relationships and strategies on thinking “useful” to remain in a positive position.

With the next generation of buyers starting to climb the property ladder, it’s crucial for property professionals to get to know these consumers. Owner of Banter Group, and an Industry Expert Advisor for the International Social Media Association (ISMA), Valentina Borbone unpacks who millennials are, what makes them unique and how to best capture their attention in an increasingly noisy marketplace.

Innovation continues to disrupt the property industry. Leading prop-tech commentator Kylie Davis explores what the future of property marketing looks like and presents key strategies to future proof your business so you stay at front of the pack